Link Information Technology | Market Research & Data Analytics Company India

Powering Global Market Research Since 1992

Partner With Us At Every Step of Market Research

Data Processing. Survey Programming. Analytics.

Questionnaire Designing · Survey Scripting · Data Collection · Data Processing & Analysis · Charting · Dashboards · Report Writing. Helping agencies and enterprise insights teams scale faster with speed, accuracy and technology.

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30+Years Experience

10000+Projects Done

98%Client Retention

24x7Support

Our Services

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Who We Are

About Link Information Technology

Established in 1992, Link Information Technology Pvt. Ltd. is a technology-based market research operations company headquartered in New Delhi, India. For over three decades, we have been empowering leading global market research agencies, Fortune 500 brands, consulting firms and public sector organizations with end-to-end research execution.

Our core competencies span Survey Programming across Decipher, STG, Qualtrics and CAWI platforms, advanced Data Processing & Analytics using SPSS, Quantum and R, AI-powered Verbatim Coding, and interactive Dashboard Reporting using Power BI, Tableau and custom platforms.

30+

Years of Trust

10000+

Projects Done

98%

Retention Rate

See Us In Action

Watch how Link Information Technology delivers world-class market research solutions.

Our Journey

Three decades of innovation, growth and excellence in market research.

1992
–
2005

The Foundation Years

Established in New Delhi, 1992
Started with CATI-based data collection
Built first 100+ client relationships
Pioneered offline data processing in India

2006
–
2014

Digital Transformation

Adopted CAWI & online survey platforms
Expanded to global markets (80+ countries)
Introduced SPSS & Quantum analytics
Partnerships with Nielsen, Kantar, Ipsos

2015
–
Now

Technology Leadership

AI-powered verbatim coding launched
Power BI & Tableau dashboard services
10,000+ projects completed globally
98% client retention rate achieved

Our Core Services

Comprehensive Market Research solutions from questionnaire design to final reporting.

Questionnaire Designing

Expert design of comprehensive research questionnaires for CATI, CAWI & online methodologies.

Survey Scripting

Advanced scripting for seamless data collection with logic, piping & quota management.

Language Overlay / Translation

Multi-language support for global research across 20+ languages.

Data Collection

CATI, CAPI, CAWI, P2W methods across 80+ global markets with quality assurance.

Data Processing

Comprehensive data cleaning, preparation, SPSS, Quantum & R-based analysis.

Open Ended Coding

Expert analysis of qualitative responses with AI-assisted verbatim coding.

Charting

Professional visual representation of data with client-ready PowerPoint charts.

Data Visualization

Transform data into compelling insights with branded infographics and visual storytelling.

Dashboards

Real-time interactive data dashboards using Power BI, Tableau & custom platforms.

Report Writing

Comprehensive analytical reporting with executive summaries and actionable insights.

Industry Expertise

Sectors We Serve

Over 30 years of specialized research experience across the most demanding global industries.

Sector

Healthcare & Pharma

HCP Research

Sector

FMCG & Consumer Goods

Brand Tracking

Sector

Retail & E-Commerce

CX Research

Sector

Education

Academic

Sector

Media & Entertainment

Audience

Sector

Consumer Durables

Product Test

Sector

Banking & Financial Services

FinResearch

Sector

Automotive

Satisfaction

Sector

Rural & Social

Social Impact

Sector

Travel & Tourism

Leisure

Sector

Telecommunications

NPS Tracking

Sector

Infrastructure

Development

Why Choose Us

Three decades of market research excellence — backed by cutting-edge technology, expert team and uncompromising quality.

30+

Years of Experience

Over three decades of delivering high-quality market research and analytics solutions globally.

10000+

Completed Projects

Successfully executed across healthcare, FMCG, retail, telecom, banking and more.

Quick

Turnaround Time

Overnight scripting SLAs ensuring your research never misses a deadline.

24x7

Client Servicing

Round-the-clock support ensuring seamless communication and real-time project updates.

Our Strengths

What makes us the most trusted market research partner for global agencies and brands.

Impactful Solutions

Delivering research solutions that directly impact client decision-making with measurable outcomes.

Cutting-edge Expertise

Mastery in SPSS, Quantum, R, Power BI, Tableau and AI-driven analytics platforms.

Dependable Team

Expert analysts, programmers and project managers with 10+ years average experience.

Multi-country Projects

Seamless execution across 80+ countries with local language support and cultural nuance.

Long-standing Partnerships

98% client retention rate with 10+ year relationships with leading global research agencies.

Technological Advancements

Continuously adopting latest tools — from AI verbatim coding to real-time interactive dashboards.

Our USP

What sets us apart from every other research operations company.

We are a technology-based market research operations company that consistently delivers superior quality research at speed. Our end-to-end research execution model ensures clients get a single, trusted partner for every phase — from questionnaire design to final dashboard delivery.

Our commitment to technology-first delivery, overnight SLAs, and dedicated project teams means you can focus on insights while we handle execution with precision.

Work With Us

Overnight TAT

Survey scripting and data deliveries within 24 hours — even on weekends.

Multi-stage Quality Control

Every deliverable passes 3-level QA review before reaching the client.

Dedicated Account Teams

Named project managers who know your brand, preferences and standards.

End-to-End Execution

One partner for scripting, processing, coding, charting, and reporting.

Our Research Process

A proven 4-step execution framework delivering accuracy at every stage.

Design

Questionnaire design, scripting setup and methodology planning aligned to research objectives.

Collect

Multi-mode data collection via CATI, CAPI, CAWI, P2W across 80+ global markets.

Process

Data cleaning, coding, cross-tabulation, weighting and statistical analysis using SPSS, Quantum, R.

Deliver

Charts, dashboards, verbatim coding and executive reports — delivered on time, every time.

Data Collection Methods

We support all major data collection methodologies across global markets.

CATI

Computer Assisted Telephone Interviewing

High-quality telephone surveys with trained interviewers and real-time monitoring for B2B and consumer research.

CAPI

Computer Assisted Personal Interviewing

Face-to-face interviewing with tablet-based data collection for field research, retail audits and on-ground studies.

CAWI

Computer Assisted Web Interviewing

Online surveys via Decipher, Qualtrics, STG and Dooblo platforms with advanced logic, piping and quota management.

P2W

Paper to Web

Converting paper-based questionnaires into digital format for faster processing, cleaning and analysis.

Our Process

A structured, quality-driven research execution process honed over 30+ years.

Our Approach

Client-first approach ensures every project receives dedicated attention and customized solutions aligned to your research objectives.

Technology

From SPSS and Quantum to Power BI, Tableau and AI-driven analytics — cutting-edge platforms for faster, more accurate outcomes.

Quality Commitment

Rigorous multi-stage QA processes, data validation protocols and client review checkpoints ensure every deliverable meets the highest standards.

Client Testimonials

We have been fortunate enough to avail the wide array of services in the field of Market Research provided by Link Information Technology. Their focus on client retention is applaudable and has led us to 10 years of long association with them. The team is highly professional, responsive and technically skilled.

Senior Research Director

Global Market Research Agency · 10-Year Partner

Mission, Vision & Values

▸ Our Mission

We are sincerely committed to our client satisfaction by providing them with uncompromising quality, superior level of market research support services, and innovative approaches with latest tools and technology.

▸ Our Vision

To be recognized as the global benchmark for market research operations excellence — empowering research teams worldwide to make faster, smarter business decisions.

▸ Our USP

30+ years of specialized research operations experience, combined with a technology-first approach and singular focus on quality — making us the most trusted backend research partner in the industry.

▸ Relentless Quality Enhancement

Quality is not a department at Linkinfotech — it's a culture. Every project passes through multi-stage QA reviews and data validation protocols before delivery.