Partner With Us At Every Step of Market Research
Questionnaire Designing, Survey Programming, Data Processing & Analysis, Data Collection (CAWI/CAPI/CATI), OE coding, Real Time Dashboards, Report Writing & Desk Research
Helping agencies and enterprise insights teams scale faster with speed, accuracy and technology.
About Link Information Technology
Established in 1995, Link Information Technology Pvt. Ltd. is a technology-based market research operations company headquartered in New Delhi, India. For over three decades, we have been empowering leading global market research agencies, Fortune 500 brands, consulting firms and public sector organizations with end-to-end research execution.
Our core competencies span Survey Programming across Decipher, STG, Qualtrics and CAWI platforms, advanced Data Processing & Analytics using SPSS, Quantum and R, AI-powered Verbatim Coding, and interactive Dashboard Reporting using Power BI, Tableau and custom platforms.
Read MoreOur Core Services
Comprehensive Market Research solutions from questionnaire design to final reporting.
Questionnaire Designing
Expert design of comprehensive research questionnaires for CATI, CAWI & online methodologies.
Survey Scripting
Advanced scripting for seamless data collection with logic, piping & quota management.
Language Overlay / Translation
Multi-language support for global research across 20+ languages.
Data Collection
CATI, CAPI, CAWI, Phone to Web methods across 80+ global markets with quality assurance.
Data Processing
Comprehensive data cleaning, preparation, SPSS, Quantum & R-based analysis.
Open Ended Coding
Expert analysis of qualitative responses with AI-assisted verbatim coding.
Charting
Professional visual representation of data with client-ready PowerPoint charts.
Data Visualization
Transform data into compelling insights with branded infographics and visual storytelling.
Dashboards
Real-time interactive data dashboards using Power BI, Tableau & custom platforms.
Report Writing
Comprehensive analytical reporting with executive summaries and actionable insights.
See Us In Action
Watch how Link Information Technology delivers world-class market research solutions.
Our Journey
Three decades of Innovation, Growth and Excellence in Market Research
1992 – 2005
- Established in 1992 as Link Computer Center
- Registered as Link Information Technology Pvt. Ltd. in 1995
- Launched Data Processing vertical
- Empanelled with Bata India Ltd., IMRB, and other leading organizations
2006 – 2014
- Acquired ISO 9001:2008 certification
- Collaborated with Nielsen, IPSOS, Kantar, GFK and so forth
- Worked with WHO, UNFPA, World Bank
- Launched Data Collection & Survey Programming services
2015 Onwards
- Ventured into International Markets
- Became APAC preferred partner for Dooblo (Survey To Go)
- Upgraded to ISO 9001:2015 & ISO/IEC 27001:2022
- MRSI Corporate Member and ESOMAR certified
- Acquired Decipher License From Forsta Survey
Industries We Serve
Over 30 years of specialized research experience across the most demanding global industries.
Why Choose Us
Three decades of market research excellence — backed by cutting-edge technology, expert team and uncompromising quality.
Years of Experience
Over three decades of delivering high-quality market research and analytics solutions globally.
Completed Projects
Successfully executed across healthcare, FMCG, retail, telecom, banking and more.
Turnaround Time
Overnight scripting SLAs ensuring your research never misses a deadline.
Client Servicing
Round-the-clock support ensuring seamless communication and real-time project updates.
Our Strengths
What makes us the most trusted market research partner for global agencies and brands.
Impactful Solutions
Delivering research solutions that directly impact client decision-making with measurable outcomes.
Cutting-edge Expertise
Mastery in SPSS, Quantum, R, Power BI, Decipher, STG Tableau and AI-driven analytics platforms.
Dependable Team
Expert analysts, programmers and project managers with 10+ years average experience.
Multi-country Projects
Seamless execution across 50+ countries with local language support and cultural nuance.
Long-standing Partnerships
98% client retention rate with 10+ year relationships with leading global research agencies.
Technological Advancements
Continuously adopting latest tools — from AI verbatim coding to real-time interactive dashboards.
Our USP
What sets us apart from every other research operations company.
Consistently developing technology-based research solutions which enrich data quality, authenticity, and security. This initiative enables us to provide real-time access to clients, quick turnaround deliveries, simplify data complexities and provide actionable insights.
“We believe that maintaining quality is not an accident but the result of intelligent efforts.”
Work With UsOvernight TAT
Survey scripting and data deliveries within 24 hours — even on weekends.
Multi-stage Quality Control
Every deliverable passes 3-level QA review before reaching the client.
Dedicated Account Teams
Named project managers who know your brand, preferences and standards.
End-to-End Execution
One partner for scripting, data collection,data processing, coding, charting, and reporting.
Our Research Process
A proven 4-step execution framework delivering accuracy at every stage.
Design
Questionnaire design, scripting setup and methodology planning aligned to research objectives.
Collect
Multi-mode data collection via CATI, CAPI, CAWI, P2W across 50+ global markets.
Process
Data cleaning, coding, cross-tabulation, weighting and statistical analysis using SPSS, Quantum, R.
Deliver
Charts, dashboards, verbatim coding and executive reports — delivered on time, every time.
Data Collection Methods
We support all major data collection methodologies across global markets.
Computer Assisted Telephone Interviewing
High-quality telephone surveys with trained interviewers and real-time monitoring for B2B and consumer research.
Computer Assisted Personal Interviewing
Face-to-face interviewing with tablet-based data collection for field research, retail audits and on-ground studies.
Computer Assisted Web Interviewing
Online surveys via Decipher, Qualtrics, STG and Dooblo platforms with advanced logic, piping and quota management.
Phone to Web via Screen access
A hybrid approach combining telephonic interview (CATI) and online interaction for maximising efficiency
Client Testimonials
Mission, Vision & Values
▸ Our Mission
We are sincerely committed to our client satisfaction by providing them with uncompromising quality, superior level of market research support services, and innovative approaches with latest tools and technology.
▸ Our Vision
To be recognized as the global benchmark for market research operations excellence — empowering research teams worldwide to make faster, smarter business decisions.
▸ Relentless Quality Enhancement
Quality is not a department at Linkinfotech — it's a culture. Every project passes through multi-stage QA reviews and data validation protocols before delivery.
Request A Quote
Tell us about your research requirements and receive a detailed proposal within 24 hours.
Few of Our Esteemed Clients
OXFORD POLICY
CHANGE ALLIANCE
CARE
DR LAL PATHLABS
J-PAL
OXFAM
WORLD HEALTH ORG
GFK
WORLD BANK
UNFPA
KANTAR
EUROMONITOR
IPSOS
BENNETT COLEMAN
OXFORD POLICY
CHANGE ALLIANCE
CARE
DR LAL PATHLABS
J-PAL
OXFAM
WORLD HEALTH ORG
GFK
WORLD BANK
UNFPA
KANTAR
EUROMONITOR
IPSOS
BENNETT COLEMAN