Market Research Company

Our other services in Market Research domain include – 

• Go-to-market strategy – We Offer strategic direction and a hands-on a robust, evidence-driven plan to bring out primary research insights triangulated with secondary data.
• Market Sizing – What’s the opportunity size by volume/value? What will be the potential growth levels? Our experience of cross-industry market sizing has enabled successful C-level decision making. Over the years, we have tried to factor the cyclability of the industry which is an important bias most strategic planners tend to ignore in the mid to long term planning.
• Competition Mapping – Analysing the gaps/white spaces, unmet needs of the target audience, competitive blind spots-anticipating the entry of new, entrants and If client’s business model aptly geared to compete against local competitors.
• Value Chain Analysis – From fiber to fashion, from farm to fork and from limestone to cement and abode, our team has mapped, profiled and delivered value chain analysis to clients for ascertaining goals and objectives of the logistics and distribution strategy.
• Market Strategy Implementation & Monitoring – Marketing strategy implementation & monitoring is fairly an ad-hoc and a hands-on process. It aims to align the budget to business objectives, establishing information systems for monitoring. We have helped clients reach to ‘proof of concept’ from prototyping stage, and helped in the entire marketing process from hiring marketing agencies to distribution of marketing collaterals.