Data Collection Company

We have developed an in-house data collection service team which we see as a critical element to our end-to-end market research services. With sophisticated technology and experienced professionals, we offer following services:

Quantitative Interviews

  • Household
  • Intercept/Exit
  • Telephonic
  • CATI & CAPI
  • TAWI (tablet assisted web interview)
  • Panel & Omnibus
  • Central Location Tests

Qualitative Interviews

  • In-depth Interviews
  • Focus Group Discussions / Mini-Groups
  • Online Focus Groups

Data collection control procedure

  • At least 100% of all respondents checked by telephone and at least 20% on the field.
  • A dedicated, independent control team and all interviewers’ work is cross-monitored for all projects they are involved in (clear rules for penalties or collaboration ending as well as bonuses system)
  • The following facts are controlled:
      • a) Did the interview take place?
      • b) Did the interview take place with the right respondents?
      • c) Respondents basic demographic data/if met the screener requirements
      • d) Completeness of questions asked
      • e) Possible participation of other persons
      • f) Possibility of asking respondents only some selected sections or questions from the questionnaire
      • g) Duration and place of the interview
          h) Date of the interview
  • Client representatives are invited to take part in data collection process

Data Collection QC and Monitoring

Data Collection Company in Delhi India

Value of Data Collection Monitoring

  • Data Collection is an important step in any research, the quality of the findings depend on the quality of data collection.
  • People spend time in rectifying the data as it was not monitored while collection  resulted in skewed results.
  • So, data collection and monitoring are the key steps in avoiding errors and meeting our research needs.

Process of Data Collection QC

  • GPS Monitoring – Verify exact locations of the interview
  • Length of Interview – Verify the length of the interview, and should be completed in minimum & maximum duration
  • Quality of Response – Verify the responses for straightliner, open ended junk responses
  • Recording – Verify the sound / video recording to check genuine interview
  • Verify the respondents and their socio-economic categories